My business partner took a meeting with a local telecom company yesterday after seeing this email. Here’s what I like about it:- Lauren hits close to home by referencing a visit with another tenant in our building.
- She articulates a differentiated value proposition that tells not just what they do (save you money) but also how they do it (by being a direct to business last mile provider).
- What makes them a “truly unique solution” piques my interest enough to want to be in the room.
- Rather than selling, she goes for the time by wanting to “see if there’s a fit.”
Here’s the email:
Good Morning David,
My name is Lauren and I am a Strategic Account Manager with Acme. The reason why I am contacting you is because I am working with another tenant at 1901 North Fort Myer Drive and are extending our fiber network (for voice and data services) to your building. We are a last mile provider so we do not go through Verizon and therefore are able to offer more competitive pricing since it is all our own equipment. In addition to our high speed internet access, we also provide traditional voice services and offer a Hosted PBX Service. We have truly unique solutions and I would really like the opportunity to meet with you briefly and see if we would be a good fit. I have another appointment in your building on June 21st at 2:30pm and have availability to meet at 3:30pm. Please let me know if that will work for you and if not we can set up a time that will work.
Thank you for your time and I look forward to hearing back from you soon.
Best regards,
Lauren
Posted by on 08/26 at 07:02 AM
I recommend email first, phone second and in person rarely. Email allows a clear message to be sent to the person you want to contact, which can be read when they are ready and responded to if they find it interesting. The chances of catching someone live on the phone today is far less then the 25% chance years ago and most peoples schedules are so full they cannot affort unplanned conversations. Walking into an office without notice or invitation can be considered rude, unless they are a close friend. I have had about a 10% response in most email campaigns.
Posted by on 09/20 at 06:20 AM
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