My hard work has finally paid off! Three months, seven voicemails, four emails and countless phone stalking attempts with no results, what finally worked in the end was a little guilt.As a last ditch effort to get a reply from my prospect, I dug up the original email he sent me three months ago asking for more information and Re-replied. By re-replying, my prospect does two things when he opens the email:
- He first reads it because he knows it is a reply from an email he sent and
- He feels obliged to reply since he can see when the original emails were exchanged nearly three months ago.
This message was sent 12-03-08
George,
I replied to this message a few months back and was still hopeful we could arrange a brief introductory call with my colleague, David Stillman, to learn a little bit more about our unique inside sales training. Thanks and looking forward to hearing your reply.
-Bill
From: Smith, George
Sent: Sunday, September 28, 2008 8:01 PM
To: Bill Mooney
Subject: RE: Vorsight Conversation
If you have some information you can forward, I can take a look.
From: Bill Mooney [mailto:bmooney@vorsight.com]
Sent: Tuesday, September 09, 2008 10:09 PM
To: Smith, George [mailto:prospect@company.com]
Subject: RE: Vorsight Conversation
George,
I apologize for my professional persistence but I’ve had a tough time getting a hold of you and thought that email might be a better medium for you. I was pointed in your direction to set up a brief phone conversation with my colleague, David Stillman. If you have an assistant I would be more than happy to set something up with them. Thanks and looking forward to hearing back from you.
Best,
Bill Mooney
The key take away from this is that persistence and creativity pay off. In order to get in front of hard to reach prospects, you need to continuously come with up new and fresh ideas to get in contact with them.
Posted by on 02/02 at 04:01 PM
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