A third baseman could stand ready during an entire game and never have a ball hit his way. But every time the pitcher throws a pitch to home, the third baseman gets in his ready stance in case the ball gets hit his way.
Just like making cold calls, you dial the phone all day and sometimes no one picks up.
But, you have to be ready in case they do. This means changing your physical and mental approach. If you aren’t prepared, your call will fail. If the third baseman isn't prepared for the ball to come his way, he might have a delayed reaction, he might miss the ball, he might cause an error, or he might let a run score!
So the next time you make cold calls, try being ready for your prospect to pick up, instead of expecting the usual ringing and voicemail messaged. Change your posture and state of mind, and expect that your prospect will pick up every time you dial.
One more tip. In your posting “change you posture” has to do with metal preparedness.
It doesn’t hurt to change you physical posturing as well. Try this - stand up as you make cold calls, have pen in hand (or keyboard immediately accessible), and be prepared to enter and appointment time into your electronic or paper calendar. Your sense of readiness and expectation will carry over the phone.
You want every advantage when you cold call. Be sure to keep this tip in your arsenal.
This means changing your physical and mental approach. If you aren�t prepared, your call will fail. If the third baseman isn’t prepared for the ball to come his way, he might have a delayed reaction, he might miss the ball, he might cause an error, or he might let a run score!
How could any of this be better stated? It coldun’t.
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