Do you Have a Caller ID Strategy for Cold Calling?

When conducting sales training, the most common challenge I hear from sales people is, “I can’t get anyone on the phone.” Caller ID largely causes and can help you solve this problem.

Consider the following to flip the tables and make caller ID your ally:

1. Are you blocking your outbound caller ID on every call? Or do you selectively block your number?


2. When phone stalking or call blitzing, can being a ghost work to your advantage?


3. Why is it that calling the direct 10 digit phone number more than doubles the likelihood of your prospect answering the phone vs. calling through the switchboard?


4. Is being transferred internally within the company an ethical way to increase the number of prospects you talk to?


5. Are you familiar with the concept and do you practice double dialing as part of your calling strategy?


6. Do you utilize multi-person calling as an approach to dealing with assistants?


7. When would you want to alternate between blocking and unblocking your caller ID and what is the advantage of alternating?


8. Have you thought through how caller ID affects your prospecting effort and ability to identify the correct executive with direct contact info?

Having a simple caller ID strategy will increase the number of live connects that a sales person gets from as little as one to as many as five in a day. If you are in field sales, channel sales, lead generation, inside sales, or a value added reseller, you need to be thinking about how caller ID is affecting your ability to talk to more potential customers and close more business.

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