Vorsight Tips, Tricks, and Tactics Newsletter |
3 Tips for Adding a Call to Action to your Sales Emails |
| When writing any sort of sales email, whether it be an introductory email, a follow-up email, or an email with information your prospect requested, there needs to be some sort of call to action to keep the ball rolling. Let your prospect know what to do next. Without a call to action, the purpose of your email could be unclear and end up in the trash. |
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| Here are three things to think about when adding a call to action to your email: |
- Think about what you want your prospect to do. Do you want them to:
- Reply to your email?
- Click a link?
- Accept a meeting invite?
- Ask a question or tell your prospect what to do.
- "Send me a quick reply to let me know what you think about x,y,z..."
- "I've attached the PDF about x,y,z, as you requested. When is a good time next week to discuss?"
- "Here is the agenda for Monday's phone call. Be sure to click 'accept' on the meeting planner to confirm the time."
- Make sure you are specific about what you want your prospect to do.
Not Specific: Let's try to touch base next week.
Specific: Let me know if 10:30 on Monday works to discuss the details.
Not Specific: I hope you had a chance to look over the proposal I sent over.
Specific: I'd just like to confirm that the details of the proposal meet the specifications we discussed. Could you send me a quick reply to confirm?
What other suggestions do you have for adding a call to action to your sales emails?
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Vol. 2, No. 2 - March 23, 2010
