The BlackBerry Mail Merge
We are constantly looking for new and creative ways to cut through the vendor static and reach our prospects. Two of our top associates (Ted Martin and Tony Jules) recently developed the BlackBerry Mail Merge and scheduled 15 meetings over the course of two days. Below is the template and some notes:
John,
I apologize for my professional persistence but I've had a tough time getting in touch with you on the phone and thought that email might be a better medium for you.
I was pointed in your direction to set up a brief phone conversation with my colleague, David Stillman. The purpose of the call is to discuss your challenges in lead generation (appointment scheduling) and inside sales effectiveness (tactical inside sales training workshops built around the best practices we have unearthed).
If you have an assistant I would be more than happy to set something up with her. Thanks and looking forward to hearing from you soon.
Best Regards,
Eric
Sent from my Verizon Wireless BlackBerry
Essentially what they did was write a short email in plaintext to all of the prospects on their list and added at the bottom “Sent from my Verizon Wireless BlackBerry.” This makes the prospect believe that they took the time to write them a personal email from the BlackBerry and did not just send a generic email blast (like everyone else does).
Feel free to discuss other creative emails/voicemails/pitches in the comments section.
Posted by on 02/23 at 03:46 PM
