Sales Training Follow-up – Key to Success
By:
David Stillman, Co-Founder and CEO
You’ve probably had the experience of going to a training program and getting excited about new ways of thinking, only to realize later that you can’t remember what the new ways of thinking were. Were the ideas no good in the first place? Or did you just not pay enough attention?
A 1997 study of 31 public-sector managers by Baruch College researchers Gerald Olivero, K. Denise Bane, and Richard E. Kopelman found that a training program alone increased productivity 28 percent, but the addition of follow-up coaching to the training increased productivity 88 percent.
The bottom line – make sure your sales training initiatives include follow-up coaching/reinforcement.
Posted by on 11/10 at 12:45 PM
sales training is very help full for the sales manager. well training is key to success. it is very good title.
Posted by on 12/27 at 11:48 AM
Lovely post. Just find out the answer about the question. Did you just not pay enough attention?
Posted by on 02/07 at 04:50 AM
I’ll keep that in mind, follow-up coaching/reinforcement.
Posted by on 02/15 at 08:41 AM
Yep, my training initiative includes follow-up coaching/reinforcement. Protein Supplements
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Follow-up coaching/reinforcement is a must for anyone involved in trainings.
Posted by on 03/11 at 07:38 AM
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