3 Tips for Adding a Call to Action to your Sales Emails
When writing any sort of sales email, whether it be an introductory email, a follow-up email, or an email with information your prospect requested, there needs to be some sort of call to action to keep the ball rolling. Let your prospect know what to do next. Without a call to action, the purpose of your email could be unclear and end up in the trash.
Here are three things to think about when adding a call to action to your email:
1. Think about what you want your prospect to do. Do you want them to:
Reply to your email?
Click a link?
Accept a meeting invite?
2. Tell your prospect what to do.
"Let me know what you think about x,y,z..."
"I've attached the PDF about x,y,z, as you requested. When is a good time next week to discuss?"
"Here is the agenda for Monday's phone call. Be sure to click 'accept' on the meeting planner to confirm the time."
3. Make sure you are specific about what you want your prospect to do.
Not Specific: Let's try to touch base next week.
Specific: Let me know if 10:30 on Monday works to discuss the details.
Not Specific: I hope you had a chance to look over the proposal I sent over.
Specific: I'd just like to confirm that the details of the proposal meet the specifications we discussed. Could you send me a quick reply to confirm?
What other suggestions do you have for adding a call to action to your sales emails? Click the blue comment bubble at the top of this blog post to comment.
Posted by on 03/22 at 01:24 PM
