A successful introductory email to a prospect is about generating the prospect’s interest and getting a response. With an introductory phone call, you would also determine if there is need; this is trickier via an introductory email.There are many factors contributing to whether or not the prospect will even read your email (timing, spam filters, etc).
Once your email does land in front of your prospect on the screen, you only have a small time frame to make an impact before the prospect moves on to the next email.
How can you generate interest and get your prospect to take action?
- Keep your subject line simple and professional. Before you click ‘send’, make sure your subject line gives the prospect a reason to open the email. Would you open the email if you were on the receiving end?
- Keep the body of your first email brief. As you send additional emails in the future, you can build value based on what you’ve already sent. However, the most surefire way to have your email deleted right away is to send a lengthy email pitching features and benefits before you even have the prospect’s attention, and before you’ve generated any interest.
- Make sure there is a call to action in your message. Too often, sales emails are sent with no call to action, or a call to action that automatically gives your prospect an ‘out.’ With no call to action, it’s easy for your prospect to simply delete your email. “Please let me know if you want to talk,” gives your prospect an easy out. The prospect likely won’t call you back even if they do have a small amount of interest; this doesn’t give your prospect a chance to ask questions and it doesn’t give you a chance to evaluate your prospect’s situation. Further, if your prospect is genuinely not interested or has an objection that is new to you, there is no way to learn from it, as you’ve closed yourself off from having discussion with the prospect.
What tips do you recommend when writing sales emails?
Posted by on 12/31 at 04:36 PM
I always ask for the meeting and then write that I will follow up on the email in the next few business days. this prompts them to email me back and tell me if they aren’t interested. the other scenario is they are waiting for my call (if they read the email)
Subject lines- referral from ( ) whether it be a coworker, the office of an executive, or a coworker seems to help my emails to get read.
Posted by chuck bovaird on 06/10 at 03:02 PM
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