Inside Sales Tips Blog

3 Tips for Adding a Call to Action to your Sales Emails

When writing any sort of sales email, whether it be an introductory email, a follow-up email, or an email with information your prospect requested, there needs to be some sort of call to action to keep the ball rolling. Let your prospect know what to do next. Without a call to action, the purpose of your email could be unclear and end up in the trash.

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Do you Have a Caller ID Strategy for Cold Calling?

When conducting sales training, the most common challenge I hear from sales people is, “I can’t get anyone on the phone.” Caller ID largely causes and can help you solve this problem.

Consider the following to flip the tables and make caller ID your ally

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3 Tips for Writing Successful Sales Emails to a Prospect

A successful introductory email to a prospect is about generating the prospect’s interest and getting a response. With an introductory phone call, you would also determine if there is need; this is trickier via an introductory email.

There are many factors contributing to whether or not the prospect will even read your email (timing, spam filters, etc).

Once your email does land in front of your prospect on the screen, you only have a small time frame to make an impact before the prospect moves on to the next email.

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Sales Objection: “Call Me After the New Year”

There are two times of the year when prospects categorically write you off; during the winter holidays and summer. Seasoned executives shrewdly use the excuse, “Call me back after the New Year” as an easy way to get you off the phone, delay having to meet with anyone, and postpone any additional decision making.

Why, then, does this objection work so well in getting salespeople to back off?

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Are you Making the Best use of your Prospecting Tools?

Do you have a Hoover's subscription? Hoover's is just one tool that you can use gather detailed business reports and profiles of accounts and prospects that you are targeting. Hoovers is also a great way to build targeted and specific account lists to prospect.

Hoover's has recently partnered with the Jigsaw business directory and LinkedIn to help you find more of what you need in one place. Are you making use of these additional tools?

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Making Cold Calls is like Playing Third Base

A third baseman could stand ready during an entire game and never have a ball hit his way. But every time the pitcher throws a pitch to home, the third baseman gets in his ready stance in case the ball gets hit his way.

Just like making cold calls, you dial the phone all day and sometimes no one picks up.

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Phone Stalking

Reaching a prospect on the phone can be tough. Depending on the size of the company and level of seniority, it can be even tougher.

So how do you reach your prospect?

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