Prospecting
Posted by Business Development Associate at 08:45 AM on 06/09

By:
Michael Layton , Business Development Associate
What is
sales prospecting? The term dates back at least to the days of the Wild West, where tools such as picks, shovels, and pans were used to search for precious metals. In an
inside sales setting, the meaning is similar: digging up that golden direct line or other contact to schedule a meeting.
When creating a
prospecting plan, it is important to keep your numbers consistently strong. After having a killer month, you still have to keep the top of the funnel filled and moving to prevent a blank calendar.
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Posted by Ingrid Freemyer at 11:10 AM on 03/09

We recently discovered
Whoozy, "The People Search Engine." This site is extremely useful for prospecting because it aggregates data from all social networking, search engine, photo/video sites and puts it in an easy-to-use interface.
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Posted by Ingrid Freemyer at 06:35 PM on 11/12

Do you have a
Hoover's subscription? Hoover's is just one tool that you can use gather detailed business reports and profiles of accounts and prospects that you are targeting. Hoovers is also a great way to build targeted and specific account lists to prospect.
Hoover's has recently partnered with the
Jigsaw business directory and
LinkedIn to help you find more of what you need in one place. Are you making use of these additional tools?
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Posted by Ingrid Freemyer at 03:54 PM on 10/21

When sending emails to new prospects, are you getting a decent response rate?
Is your email standing out among the hundreds of spam and vendor emails your prospects are receiving daily?
There are a few things you can do to help ensure that your email is opened, read, and not marked as spam.
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Posted by Ingrid Freemyer at 02:04 PM on 08/14

Reaching a prospect on the phone can be tough. Depending on the size of the company and level of seniority, it can be even tougher.
So how do you reach your prospect?
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Posted by Ingrid Freemyer at 01:31 PM on 07/01

Have you ever had a difficult time getting someone to listen to your message on the phone?
There are so many tips, tricks, and tactics to make your message more interesting with the hopes that your prospect will tune in, but we often overlook them. One tactic in particular is telling a story; it allows us that additional time to capture the prospect's attention.
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Posted by Ingrid Freemyer at 01:38 AM on 06/18

Inside sales teams face difficulty connecting with their prospects. Their prospects are sometimes difficult to reach, and finally reached on the phone, they usually have very little time to speak.
Countless voicemails and e-mail messages can either can either come across as professionally persistent or nagging. Herein lays the million dollar question: How do appear professionally persistent instead of overbearing?
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