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MAPI Gains a Sales Process which Doubles Discovery Calls, Leading to Higher Close Rates


Introduction

The Manufacturers Alliance for Productivity and Innovation (MAPI) is a membership organization serving as the solution provider and thought leader for manufacturers.

Situation

MAPI wanted to increase their corporate membership, but needed new ways to connect the value of membership to the needs of prospective members. Without a clear sales model in place and with the primary prospecting tool being email, MAPI knew there was a better approach to achieving their goals.


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