Success in New York Market Leads to Nationwide Rollout
Our client is a global pioneer and leader in corporate strategy execution, risk management and corporate performance management. They have an extensive outbound sales infrastructure, including both territory and vertical-based business development teams.
Smarter Growth
Our client hoped to bring a productized consulting solution to market while simultaneously keeping its sales force focused on maintaining their own pipeline and closing face-to-face opportunities. These sales professionals were ill equipped to make outbound cold calls to generate net new sales meetings. The Vorsight team collaborated with them to refine their consultative message to resonate with targeted decision-makers in the Fortune 500. Within the first two months, Vorsight generated 45 qualified meetings with CFOs and Chief Strategy Officers for their New York metro sales team.
Metro Market Penetration becomes a National Initiative
Following our strong performance in New York, additional regions began clamoring for the same results; what began as a NY metro initiative unfolded into a national campaign. A newly-expanded Vorsight team diversified the initiative to reach a wider executive pool, creating a gateway for this client’s entire national sales force and full suite of service offerings.
