Sales Emails
Posted by Steve Richard at 07:02 AM on 08/26
My business partner took a meeting with a local telecom company yesterday after seeing this email. Here’s what I like about it:
- Lauren hits close to home by referencing a visit with another tenant in our building.
- She articulates a differentiated value proposition that tells not just what they do (save you money) but also how they do it (by being a direct to business last mile provider).
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Posted by Steve Richard at 09:22 AM on 03/09
By:
Steve Richard, Co-Founder and Head Sales Trainer
A fun part about my job is that now salespeople prospect me. Being on the other side of the coin really opens your eyes…most prospecting emails are just plain bad. However this one caught my attention right away as a really good sales prospecting email.
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Sales Emails •
Posted by Ingrid Freemyer at 01:24 PM on 03/22
When writing any sort of sales email, whether it be an introductory email, a follow-up email, or an email with information your prospect requested, there needs to be some sort of call to action to keep the ball rolling. Let your prospect know what to do next. Without a call to action, the purpose of your email could be unclear and end up in the trash.
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Posted by Ingrid Freemyer at 04:36 PM on 12/31
A successful introductory email to a prospect is about generating the prospect’s interest and getting a response. With an introductory phone call, you would also determine if there is need; this is trickier via an introductory email.
There are many factors contributing to whether or not the prospect will even read your email (timing, spam filters, etc).
Once your email does land in front of your prospect on the screen, you only have a small time frame to make an impact before the prospect moves on to the next email.
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Posted by Ingrid Freemyer at 03:54 PM on 10/21
When sending emails to new prospects, are you getting a decent response rate?
Is your email standing out among the hundreds of spam and vendor emails your prospects are receiving daily?
There are a few things you can do to help ensure that your email is opened, read, and not marked as spam.
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Posted by Ingrid Freemyer at 01:38 AM on 06/18
Inside sales teams face difficulty connecting with their prospects. Their prospects are sometimes difficult to reach, and finally reached on the phone, they usually have very little time to speak.
Countless voicemails and e-mail messages can either can either come across as professionally persistent or nagging. Herein lays the million dollar question: How do appear professionally persistent instead of overbearing?
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Posted by Ingrid Freemyer at 02:54 PM on 04/15
This is a vendor email my Chief Learning Officer received last week – the company and personal names have been removed.
Good Afternoon Mr. CLO,
Thank you for your voicemail. I appreciate your frank and honest feedback and look forward to a conversation regarding future sales openings with your company. I had not sent any information over via email prior because a live conversation generally allows me to best determine a potential client’s needs. Ultimately my goal is to find the most qualified candidates for your sales team. The more information I have, the more effective partner I can be in securing top sales talent.
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