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When writing any sort of sales email, whether it be an introductory email, a follow-up email, or an email with information your prospect requested, there needs to be some sort of call to action to keep the ball rolling. Let your prospect know what to do next. Without a call to action, the purpose of your email could be unclear and end up in the trash.
We recently discovered Whoozy, "The People Search Engine." This site is extremely useful for prospecting because it aggregates data from all social networking, search engine, photo/video sites and puts it in an easy-to-use interface.
Do you have a Hoover's subscription? Hoover's is just one tool that you can use gather detailed business reports and profiles of accounts and prospects that you are targeting. Hoovers is also a great way to build targeted and specific account lists to prospect.
LinkedIn can be an incredibly valuable prospecting tool.
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